Tory Lanez’s latest official drop is the Hasty Market Toronto video, premiered September 10, 2026, for the HollywoodSos collaboration on his July double album.
A Nine-Minute Roll Call For The City
Most album videos run three minutes and stay in one location. This one runs nearly nine minutes and moves like a roll call. Shot primarily in black and white with deliberate pops of colour, the Hasty Market Toronto video brings Toronto artists, producers and cultural figures into frame one after another, turning a single record into a portrait of the scene that raised its maker. EMB Music Group, covering the cameo by its own artist R.O.Z, described a visual that gathered some of the most recognizable names and respected figures connected to the city, and that is the right scale for it: the guest list is the point.
The nearly nine-minute runtime is itself a statement. In an era of vertical clips cut for fifteen-second attention, Lanez and his team built a long-form city document, the kind of video that assumes viewers will sit with it, catch the faces they recognize, and argue about who should have been in it. That argument is a Toronto tradition of its own, and the video has been fuelling it since premiere night.
The craft credits are Toronto through and through. Director Zac Facts shot and chopped the video, with production from inthestashbox and boostedxboys, and featured artist HollywoodSos appears on screen as well as on the record. The title reference does quiet work, too. Hasty Market is the corner store chain every Toronto kid has bought snacks from, and naming a hometown anthem after it works like a password: if you know, you know, and if you are from the city, you have always known.
Hasty Market Toronto Video Honours Big Apple Massiah
Woven through the celebration is a tribute with real weight. The late Hozea “Big Apple” Massiah spent years connecting Toronto’s fashion, art and music worlds, and Lanez knew him personally across Toronto, Los Angeles, New York and Atlanta. In the video’s signature frame, Big Apple’s brother Rich Massiah stands in the same I’m Not A Rapper tee his brother wore, in front of a lit portrait of Big Apple labelled “Ultimate Hustler,” on a quiet Toronto street at night.
If you’re not from Toronto, you would never understand what this moment means to our city. For our city to put differences aside and participate in one project is monumental.
That was Lanez’s own message when he posted the video, and the Massiah family answered it with a public thank you, writing that seeing Big Apple’s name and face carried forward by someone who genuinely knew him showed the mark he left on the city. It gives the video a second life beyond the album cycle: part music video, part memorial, carried forward one act of respect at a time.
The Record Inside A 23-Track Double Album
The song itself, “Hasty Market // Toronto,” sits at track eight on the rap side of Made You Think I Was Gone …But, the 23-track double album Lanez released on July 17, 2026 through his One Umbrella label. The project splits his catalogue down the middle: Disc 1, Fargo’s Revenge, is the rap record, while Disc 2, Fargo’s Heartbreak, leans into the melodic R&B of his Chixtape lineage. It was his second full-length of 2026, following April’s LOL: Slutty Bass, and Apple Music’s editorial on the album framed the split as two collections few artists besides Lanez could deliver in one package.
Toronto runs through the whole tracklist, from “Crodie From The 9 // Guy In My City” and “Deen & AB // SGA” on the rap disc to “Scarborough to Dubai” on the R&B side. Inside that map, Hasty Market plays as the hometown centrepiece, which is exactly why it became the album’s Toronto-facing video while “Who?” carried the wider visual rollout in July. Six weeks on, the Hasty Market Toronto video is the moment from this album cycle that belongs to the city itself.
Why Toronto Is Still Talking About It
The pickup was immediate. TorontoRappers.com carried the video on its front page on September 11, a day after the premiere, and the city’s We Love Hip Hop podcast had already been spinning the record as intro music in early September, before the visual even landed. Since then, the album cycle has stayed active in rooms across the continent: the Not On ‘Tor’ listening run drew a turnout in New York on September 25 that organizers said forced venue upgrades, with Los Angeles following on October 15 and Washington, DC on October 22.
That context matters because it explains what kind of drop this is. The Hasty Market Toronto video is not a loosie or a one-off clip. It is the defining visual of a double album that has been moving since July, made by Toronto filmmakers, crowded with Toronto faces, and dedicated in part to a Toronto original. Watch it above, and find Made You Think I Was Gone …But streaming now on Apple Music and Spotify.
