RAYE released the official music video for “Joy.” on November 5, 2026, a collaboration with her sisters Amma and Absolutely. The RAYE Joy video follows the trio through London in a van dubbed the Joymobile, handing sunflowers to unsuspecting passersby and filming their reactions.
Footage from the shoot circulated on TikTok and Instagram before the full video arrived, which helped build anticipation for a release that leans into the song’s spirit rather than a high-concept set piece.
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The RAYE Joy Video Keeps It In The Family
“Joy.” is a gospel-influenced track that blends soul, R&B and disco, and it sits as the 15th track on RAYE’s second studio album, THIS MUSIC MAY CONTAIN HOPE., released on March 27. Bringing Amma and Absolutely from the recording into the video makes the family element the whole visual idea: three sisters, one van, and a city full of strangers getting flowers.
The concept is simple on purpose. As reported in the release coverage from WREZ, the sisters hand out sunflowers to people on the street and capture genuine reactions, which suits a song built to lift a room rather than impress one.
A Song Already Proven Live
“Joy.” has also become part of RAYE’s live repertoire. The sisters have joined her on stage for the song during her headline performances, and the trio performed it on television, including an appearance on The Late Show with Stephen Colbert. That live history is part of why the video works: the chemistry in the Joymobile is the same one audiences have already seen on stage.
RAYE’s second album era has been built on that mix of big vocal moments and personal detail. A video that puts her sisters at the centre, with no plot beyond spreading the song’s title around London, fits the record’s hopeful framing exactly.
Watch The Video
The “Joy.” video is out now through RAYE’s official channels. For an album full of heavyweight songwriting, this is its lightest visual, and deliberately so: the point of “Joy.” was never subtlety, and the video does not pretend otherwise.
