Project Pat Chickahhhn is a new original song and music video from the Memphis rapper and Lil Lucky, premiering October 27 on the Church’s Texas Chicken YouTube channel.
The release turns a viral fan moment into a full record. Lil Lucky first posted his own Church’s inspired version of Project Pat’s 2001 hit Chickenhead, and that clip caught the attention of Pat himself and of Brunner, the creative agency behind the collaboration.
Project Pat Chickahhhn starts with Chickenhead
Chickenhead, featuring Three 6 Mafia and La Chat, is one of the defining records of Project Pat’s catalogue. Released in 2001, the song helped carry Memphis rap from a regional sound to a national one, built on Pat’s unmistakable flow, his drawn out syllables and a hook that a generation of listeners can still recite on cue. Any new record that reaches back to Chickenhead is working with real history, and Chickahhhn knows it.
Rather than simply licensing the old hit, the team built a new song around its spirit. Lil Lucky’s viral version supplied the spark, Brunner presented the idea to Church’s, and together with Project Pat and Lil Lucky they created Chickahhhn as an original track with its own vintage style video. The result is a collaboration that treats the source material with respect while giving a newer artist a genuine co-sign on the record itself, not just a repost.
That structure matters. Viral moments usually end as screenshots and short clips that fade within a week. Here, the moment became a studio record, a filmed video and a premiere date, which gives both artists something durable to point to long after the original clip stops circulating.
A vintage video built on classic cars and throwback detail
The Chickahhhn video leans into nostalgia on purpose. Classic cars, throwback visuals and the Church’s vintage logo frame Project Pat and Lil Lucky in a world that nods to the era when Chickenhead first ruled car stereos across the American South. The styling is not decoration for its own sake. It connects the new song to the period that made Pat a star, and it gives older fans an entry point while younger viewers get a clean, colourful introduction to a Memphis sound they may only know through samples and references.
Project Pat’s delivery remains the centre of the record. His flow has influenced waves of Southern rap that followed him, from the triplet patterns that became a mainstream default to the playful menace he can switch on inside a single bar. Hearing that voice on a light, celebratory record in 2026 is a reminder of how durable the style is when the artist behind it commits fully to the performance.
Music is a powerful way to connect with people and celebrate the culture that makes our communities special. Partnering with Project Pat on Chickahhhn helps us take the connection to another level.
That line comes from Roland Gonzalez, chief executive of Church’s Texas Chicken, in the October 27 announcement from Atlanta. The company framed the partnership as part of a wider run of music moments, including a recent surprise appearance by Juvenile and Mannie Fresh at a Chicago restaurant, where the pair served lunch orders alongside team members, and a growing roster of collaborations with rising hip hop artists.
Why a Memphis original still moves the culture
Project Pat’s place in hip hop is easy to understate if you only count headlines. As a core voice around Three 6 Mafia’s Memphis movement, he helped define a regional sound that later reshaped mainstream rap production and cadence. Songs like Chickenhead travelled far beyond Tennessee, and Pat’s solo catalogue kept that momentum going across the 2000s and beyond. When a new generation discovers him through a viral clip, they are not finding a novelty. They are finding one of the architects.
Chickahhhn also shows how brand collaborations in hip hop have matured. The strongest versions start from something fans already made, credit the artists who made it matter, and build a real record instead of a jingle. This one began with a fan made version, brought in the original artist, paired him with the newer voice, and produced a song and video that can stand on a playlist next to the catalogue it celebrates.
For Lil Lucky, the record is a career marker. Sharing a premiere with Project Pat, on a song rooted in one of his signature hits, places the younger artist in front of an audience that trusts Pat’s judgement. What he does with that attention next will decide how big the moment becomes, but the door is now open in a way that a viral clip alone rarely achieves.
Project Pat Chickahhhn premieres October 27 on the Church’s YouTube channel, with Project Pat and Lil Lucky leading a release that connects 2001 Memphis rap to a 2026 audience in a single, good natured record.
